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filler@godaddy.com
OEM (Original Equipment Manufacturer) manufacturing involves companies creating parts or products for others to market under their brand, using the M2M (manufacturer-to-manufacturer) business model. This process allows for efficient production of high-quality components that partners integrate into their branded products.
Key steps in the process:
1. Product Design and Development: The "BRAND" company designs the product, either in-house or by hiring industry-specific designers.
2. Capital Investment: Funds are allocated for product creation, including market research, tooling, production equipment, and facilities, with costs factored into the final product price.
3. OEM Contract Negotiation: The "BRAND" company negotiates ownership terms with the OEM manufacturer such as.
- Full Ownership & Proprietorship: The "BRAND" invests in all product elements except manufacturing, retaining worldwide distribution rights.
- Partial Ownership: The "BRAND" and OEM manufacturer share investment, with the OEM possibly requiring quantity guarantees and assigning territory rights.
4. Production: The OEM manufacturer starts production, including sourcing materials, assembly, testing, and quality control.
5. Branding and Packaging: Products are shipped to the "BRAND" company with their branding elements.
6. Distribution and Sales: The "BRAND" company handles sales through various channels, managing marketing and customer service, while the OEM focuses on production.
This setup allows the "BRAND" company to leverage OEM manufacturing expertise and focus on their core strengths.